Displaying items by tag: Formula 1
The world’s first test of truly live 360º video at the 2017 Formula 1 Singapore Airlines Singapore Grand Prix was conducted by Formula 1 and Tata Communications on Sept. 25 to show how the F1 racing experience could be augmented for fans worldwide by enabling them to experience the show in action almost as if they were there.
To-date, any 360º video experiments in sports have been hampered by a 30-second delay between the 360º video and live TV feeds, preventing a widespread adoption of the technology. This proof-of-concept by Tata Communications and Formula 1 is the first time when the live 360º video feeds and TV broadcast have been shown in complete sync.
There were two 360º cameras at the Marina Bay Street Circuit in Singapore in the trackside and paddock to show how viewers at home could immerse themselves in the world of F1 and experience these exclusive areas through a virtual reality (VR) like environment via the Official F1 App.
For example, during a Grand Prix build-up, fans could use their tablet to access a live 360º video feed from the paddock and see the biggest names in the sport. Or, during a race, as a driver pulls into the pits for a tyre change, fans could complement the action on TV with a 360º view of everything that is happening in the pit lane in real-time.
“We’ve done this test to show how a fan could watch Lewis, Sebastian or any other drivers coming into the pits on TV, grab their tablet and get a second, completely in sync 360º view of everything going on around him while he is there - not 30 seconds after he has driven off!” said John Morrison, Chief Technical Officer, Formula 1.
“We want to unleash the full potential the F1 fan experience through the latest digital technologies,” said Sean Bratches, Managing Director, Commercial Operations, Formula 1. “Through this proof of concept, we’ve explored how live 360º video, and next VR, could transport fans from across the globe to the middle of the thrilling world of F1® and enable them to immerse themselves in each Grand Prix™ like never before.”
The live 360º video proof-of-concept follows close collaboration between Tata Communications and Formula 1 during the last five seasons to lay the foundations for the sport’s digital transformation, testing in action technologies such as UHD video and live broadcasting over the Internet (OTT), which could enable fans to experience F1 in new ways too.
“This proof of concept shows the potential of live 360º video to augment the F1 TV viewing experience and bring VR mainstream in live sports and entertainment,” said Mehul Kapadia, Managing Director of Tata Communications’ F1 Business. “Eliminating the delay in 360º video means that, for the first time, it’s possible to offer fans truly live 360º video experiences on a global scale. This will enable sports and entertainment organisations to engage with their audiences in new ways and generate new revenue streams – helping the 360º video and VR market achieve its USD $60 billion potential.”
Tata Communications, the Official Connectivity Provider to Formula 1, unveiled the second challenge of the 2017 F1 Connectivity Innovation Prize. The Internet of Things (IoT) themed challenge has been set by Formula 1, asking the F1 and technology communities to come up with ideas for solutions that could enhance the trackside experience for fans at each Grand Prix through IoT and mobile technologies, and embedded connectivity.
“We want to see how through IoT solutions we could enhance the F1 racing experience for the millions of fans who attend the Grands Prix all over the world – from before they even arrive at the track till the end of the race weekend,” said John Morrison, Chief Technical Officer of Formula 1.
“Through a mobile app connected to sensors at the track, fans could tune into customised live video feeds based on their favourite team or driver, take part in live polls and synchronised cheering, and interact more seamlessly with other fans on social media. Fans’ emotions could also be tracked to create aggregate emotion charts on large displays at the circuit, creating a more interactive, immersive and thrilling race experience.”
“F1 is the most technically advanced sport in the world, yet we’ve barely scratched the surface of what can be achieved with digital technologies,” said Ross Brawn, Managing Director of Motorsports, Formula 1. “By harnessing fans and tech enthusiasts’ brainpower and passion, we look to accelerate the digital transformation of F1, as the way people want to watch and engage with their favourite sports continues to be shaped by technology.”
The Grand Prize of the F1 Connectivity Innovation Prize is a cheque for USD $50,000. The judges pick three winners from each of the two challenges set by Mercedes-AMG Petronas Motorsport and Formula 1. The six winners from both challenges will be awarded trips to the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, where the jury will announce the Grand Prize winner.
In addition, one person from one of the three winning teams of this challenge will be given a special prize: they will get a chance to work alongside the technical team of Formula 1 at a Grand Prix of the winner’s choice for a unique behind-the-scenes experience. The closing date for this challenge is August 2nd 2017.
“Fans at home are able to enjoy an immensely rich Grand Prix experience by using technologies such as Ultra High Definition (UHD) video, complementing the live action on TV with stats and videos on formula1.com, and engaging with other fans in real-time on social media,” said Julie Woods-Moss, Tata Communications’ President and Chief Innovation and Marketing Officer.
“As Formula 1 explores opportunities to transform the sport through digital technologies, we look forward to seeing how the trackside experience could be made more captivating for F1 fans through cutting-edge IoT-enabled mobile apps and real-time data analytics.”
During the last five seasons, Tata Communications has been working closely with Formula 1 to lay the foundations for the sport’s digital transformation by harnessing the company’s global connectivity and cloud computing capabilities. Together they have tested in action technologies such as UHD video and live broadcasting over the Internet (OTT), which could enable fans to experience F1 in new ways.
NTT Communications will provide network, cloud, data connectivity and other services to Formula 1 motor racing team, under a new three year partnership agreement.
NTT Comm said the partnership would underpin McLaren-Honda’s new IT strategy, which has a focus on cloud, mobility and people centric services.
NTT Comm will leverage the global resources of several NTT Group companies including Dimension Data, NTT Docomo and NTT Data to offer wide area network (WAN) and network functions virtualization (NFV) services to McLaren-Honda across multiple countries including UK, Spain, US, Singapore and Japan. During race weekends, this network is critical to support the transmission of data in real-time from McLaren-Honda’s race cars to the company’s technology and engineering teams based in the UK.
NTT Comm said it would combine the management of WAN and LAN services to provide a seamless and consistently managed network to increase the quality, resilience and availability of end-to-end ICT services.
“NTT Communications will offer its enhanced Enterprise Cloud 2.0 services to provide a platform from which McLaren can consume dedicated and shared computing and storage resources on a pay-as-you-go model,” NTT Comm said.
“This service, together with the NTT Communications consulting practice and cloud management platform, will offer McLaren a strong opportunity to deliver on its technology transformation strategy. NTT Communications and McLaren will also work together to explore other advanced technologies capable of enhancing the performance of the team.”
Tata Communications, the official connectivity provider of Formula 1, recently announced that it has been selected by Sky to deliver the live broadcast feeds of all 21 Grand Prix starting with the 2016 FIA Formula One World Championship season over its global superfast fibre network – the world’s only wholly-owned fibre network encircling the globe.
The deal, which is part of Sky’s strategy to create Europe’s leading entertainment company following its acquisition of Sky Italia and Sky Deutschland, will ensure a seamless race experience for viewers in the UK, Ireland, Germany, Austria and Italy, regardless of Grand Prix location.
All video feeds of the 2016 FIA Formula One World Championship season will be distributed live in high-definition to Sky viewers using Tata Communications’ Video Connect service. Sky teams based in the UK, Germany and Italy will work in close collaboration with Tata Communications’ experts at race tracks and its remote operations teams, ensuring a seamless delivery of each race to people at home.
Video Connect enables broadcasters to deliver live video feeds from anywhere in the world over Tata Communications’ IP network, with connectivity to over 240 countries and territories. Underpinned by the world’s largest wholly-owned subsea fibre network, it ensures the highest quality viewing experience for F1 fans.
“The integration of our operations in Europe is focused on accelerating innovation and serving our viewers better – and Tata Communications’ global fibre network will help us do just that,” says Keith Lane, director of operations at Sky.
“It’s crucial that we’re able to bring our viewers action-packed, high-quality F1 racing experiences from Grand Prix around the world. And, as the way people experience F1 is constantly evolving thanks to technological advances that rely on superfast connectivity, there is scope for us to tap into Tata Communications’ global fibre network as we continue to drive innovation in F1 broadcasting.”
“With half a billion viewers globally, F1 is the world’s most popular annual sporting series – but with races in locations as diverse as the streets of Singapore, the hills of São Paulo and the deserts of Abu Dhabi, it is also a hugely challenging environment for broadcasters,” says Mehul Kapadia, managing director of F1 business at Tata Communications.
“Bringing fans brilliant, glitch-free viewing experiences requires more than just reliable, superfast connectivity on a global scale. As fans increasingly want to be part of the action unfolding on the track, we look forward to exploring future game-changing technologies with Sky to drive innovation in F1 broadcasting.”
The deal with Sky builds on Tata Communications’ expertise in F1 content delivery and highlights the company’s central role in the F1 ecosystem, working in close partnership with Formula One Management, The MERCEDES AMG PETRONAS Formula One Team, and many leading F1 broadcasters.
Last year, the company was also chosen by Formula One Management to provide broadcast services globally for the GP2, GP3 and Porsche Supercup racing series.
“This deal cements Tata Communications’ position as a world-class media services provider,” says Rangu Salgame, chief executive officer of Tata Communications’ Growth Ventures and Service Provider Group.
“Our success lies in our razor-sharp focus on innovation, delivering cutting-edge services for live sports and entertainment, and harnessing our global superfast fibre network to usher in a new era in the media industry.”